March 5, 2010

Dr. Abbott addresses Oregon State Bar's 17th Annual Litigation Institute and Retreat

 "Beyond Mad Men:
The Science of Persuasion"

 The ability to persuade is at the core of advocacy—whether in negotiation, mediation, arbitration, or trial. Dr. Abbott presented an overview of rhetoric and oratory advocacy from the time of Aristotle to the study of persuasion as a science during the last century.  Using historical and empirical data, he discussed the theory and practical applications using scientifically based persuasion techniques at various phases of the case.

For more information on this event, go to 

 November 11, 2009

Dr. Abbott addresses the 3rd Annual Obstetrics conference in Chicago

"Getting Inside The Minds Of Those You Need To Convince:
What Gets A Jury To Decide In Your Favor?"

Dr. Abbott addressed the 3rd Annual Obstetrics conference, attended by nationally recognized plaintiff and defense trial lawyers from around the country.  He presented examples from mock trial deliberations that showed how surprise issues can become a jury's focus when deliberating brain-damaged infant cases.  He also presented new research findings on how different types of damages presentations can have a dramatic effect on damage awards.   

Participants reported that they had gained a whole new perspective on how to present a more persuasive case.

For more information on this event, go to 

 June, 2009

 "Jury Signs: Coded Messages from the Jury Box"

In a recent publication of "Physician Insurer," Dr. Abbott describes the science of reading juror reactions during trial.  This article describes the largest study of its kind ever undertaken on how to scientifically read, record, and analyze over 16,000 juror responses to witnesses and issues, and how their verdict preferences changed over the course of a 3-month trial.  

Download the publication here: Jury Signs.pdf 




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